Kombucha Expected to Rival Craft Beer. The global kombucha market generated $1.5 billion in sales in 2017, and is projected to grow at a CAGR of 23 percent over the next five years.

In comparison, the $80 billion canned soda category shrank 3 percent over the past five years. Overall, U.S. beer sales dropped 1 percent in 2017.

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