You can walk into any old drugstore and buy a Hershey’s chocolate bar for around a dollar, but a single-origin Madagascar chocolate bar from Salt Lake City-based Solstice Chocolate will cost you $9, and a single-origin Costa Rican chocolate bar from Asheville, North Carolina’s French Broad Chocolates costs even more ($11). What gives?
There are significant differences between mass-produced chocolate bars ― think Hershey’s, Mars, Nestlé and the like ― and their small-batch, bean-to-bar counterparts. But the biggest difference that you, the customer, will notice is probably the price.
Turns out that in many cases, the higher cost is justified.
I have copied in the bullet points, read the article linked to aboave for the explanations.
- Premium beans and fair farmer wages come at a premium cost.
- Bean-to-bar chocolate makers use more expensive ingredients.
- Artisanal chocolate takes more time to make, and time is money.
The article ends with the following quote:
Though it may be significantly more expensive, at around $10, a bar of craft chocolate is a sweet (and relatively affordable) way to #treatyoself. As Askinosie puts it, “There’s not many instances where you can get the best of something for $10. And right now, in craft chocolate, you can spend $10 and truly get the absolute best of the best chocolate that there is in the world.”
What does the article get right? Wrong? What are they overlooking? Add a comment below.