CocoaAction’s latest annual report contains only baseline data and it is too early to assess impact, says the World Cocoa Foundation (WCF).
There's so much going on in the report that it's difficult to summarize beyond, “If Cocoa Action is making a difference so far, it's not making a difference for most cocoa farmers, including those who have signed on.”
Art Pollard, over on FB in the post where I learned about this article, says one problem is the low price of chocolate; as long as chocolate is cheap, cocoa is going to remain cheap. He points out that a tiny bonbon can cost $2-3 whereas people have trouble paying $5 for a whole chocolate bar. One of my takes on this argument is that bean-to-bar chocolate makers need to start making things they can charge a lot more for and where the distribution channels are not so choked.