Chocolate production has seen a constant growth in the past years. It's the only product that is loved by all people over the world. My brother is planning to start a chocolate business in Edmonton. New brands are introduced every week so competition would be high. So, it's important to pursue some marketing strategies to introduce chocolate to consumers. Everyone would be happy if they get chocolates for free. I've seen some teams providing free samples of food/drinks on the streets. It's a good marketing strategy that helps consumers to taste it and judge for themselves. I think it would be better to hire a service that offers street team marketing(https://www.grassrootsadvertising.com/what-we-do/street-teams/) for promotion.
I would like to hear insights from people with similar business and experience