What About The Happy Chickens Food Technology?
Thanks to food technology, companies can be proactive in the development of plant based meatless foods. The 1970’s television series, The Six Million Dollar Man, taught us when we’re capable we should act. To paraphrase the series’ opening sequence…we can make it, we have the food technology. Since 2010, global alternative meat sales have increased by nearly 50%. This is important news for some companies as meat consumption around the world continues to decline. Even big food leaders are investing in these efforts.
No More Chicken?? Not Just Yet…
When a chicken giant who’s the #1 meat processor in the United States invests in a meat free company, you know moods are changing. That thought probably crossed a few peoples’ minds this past Monday. That’s when Tyson Foods Inc, bought 5% stakes in Beyond Meat. This food technology company, based out of California, makes meat like products from peas, soy, and other high protein ingredients. Investors gave $17 million last year. Earlier this year, Whole Foods gave their own vote of confidence to the enterprise. There, on their shelves, along side the real meat products are the alternative protein ones. A Senior Tyson Foods VP commented, “It’s a game-changing product that gives us exposure to this fast-growing part of the food business.” Microsoft Co-Founder, Bill Gates also recognizes Beyond Meat’s potential and has invested in them.
Get That Bloody Burger On The Market
Speaking of Bill Gates, he’s also backing Impossible Foods, another California based meatless food technology start up. You might recall our mention of the bleeding plant burger earlier this year. Recall, since 2011, Patrick O Brown, has been working diligently to produce a delicious fool proof worthy fake burger. According to Brown, “…animals are just a technology for turning plants into meat and dairy products.” They are going to have to scramble to keep up with main competitor Beyond Meat whose product has already hit the shelves. Fortunately, progress is a foot. Just last week people tasted the meatless burger at a press event in Redwood City, California. Stores will be clearing a shelf for this bleeding plant in no time.
Adding International Faux Flavors…
International companies are seeking to add their own flavor to substitute meat products. German sausage maker Rügenwalder Mühle started selling soy based schnitzel back in 2014 after meat sales began declining. Canada’s Maple Leaf Foods Inc, has also begun producing faux meats out of soy and other crops. A VP from Maple Leaf pointed out that they are a protein company first. In addition, Cargill Inc, an agribusiness company, rebranded their meat product line into a protein product line to ease the transition into faux territory.
In 2014, Lux research reported alternative meat based products amounted to only 2% of global meat and seafoods consumption. However, considering a near 50% increase over the last six years, we can expect at least a few more (figurative) flipped burgers from big traditional food companies sometime soon. The fact of the matter is companies can make tasty faux meat, they have the food technology. Fortunately for us, these foods don’t cost nearly as much as it does to build the bionic man.
Do you think this #food technology news will make the chickens happy? Feel free to weigh in @Kitchology and @Kitchenchick123.