Trust but Verify is my default approach – but some sources strain credulity.

From Läderach in Switzerland, FrischSchoggi means fresh chocolate.

What is the color brown, anyway? What does Roy G. Biv have to say?

Chocolate and food festivals, conferences, holidays, and educational and travel programs for the trade and consumers around the world.

Perhaps the world's most popular chocolate spread – how do you plan to celebrate the day?

Why, in Texas of course! But, what exactly is a Texas Twinkie ... and could you make it even better with chocolate?

For how long would Willy Wonka go to jail? Are Oompa Loompas legal? How much would Charlie owe in taxes?

It's been nearly 2 1/2 years since the global launch of Ruby and two years this week since the introduction of the first product made with Ruby, the Ruby KitKat. I traveled to Tokyo to learn about marketplace innovation in chocolate in Japan.